2-second read time. Highway speed. Zero clutter. Winning a billboard competition meant one idea, executed with radical clarity. “DESIGN. YOU.” 2 words that communicated everything. Constraints don’t limit creativity; they sharpen it.
An institution built on abstract ideals (innovation, sustainability, research) was struggling to communicate what it actually does. I anchored the brand on a single principle: “Applied innovation with integrity.” Then built a visual system, website architecture, and marketing toolkit that turned mission statements into concrete choices.
The result: a credible, modern, scalable brand ready for global partnerships.
One million global volunteers. Forty thousand in Toronto. Three thousand positions.
I designed a 12-touchpoint volunteer journey and built operational systems that let 30+ rotating volunteers maintain 10/10 quality across 6,500+ interviews.
Experiential success comes from systemic consistency at scale.
A beautiful product for preserving family heritage was failing because trust lagged behind features. I repositioned the brand from “AI genealogy tool” to “Cultural Caregiver” and built a community-first GTM that earned trust through endorsement, participation, and respect.
Growth isn’t about awareness in high-trust markets; it’s about being vouched for.
When an AI platform has the technology but not the market, someone has to translate. I listened to customers, distilled their workflows into a framework, and turned raw transcripts into business decisions.
Result: first customer, paid pilot, 10 features shipped, latency cut from 8 seconds to 0.3s.
A 47-year-old rural nonprofit was thriving on impact but invisible in credibility. I built a brand system, marketing playbook, and website strategy that gave volunteers the tools to produce quality materials fast. For a tiny team, the brand became capacity.
brandylaurent.com 